Where AI actually helps in creative production (and where it causes chaos)

AI is great at accelerating drafts. It’s dangerous when it invents facts, breaks brand rules, or bypasses approvals.

Good use cases (low risk, high speed)

• First-pass copy variants (with strict guardrails)
• Alt text / accessibility drafts (human review)
• Rough storyboards and shot lists
• Summarising feedback into actions
• Naming suggestions and taxonomy cleanup

Risk zones (govern harder)

• Claims (health, finance, performance promises)
• Brand voice for premium brands
• Anything that could be interpreted as legal advice
• Personal data handling (GDPR)

Simple governance (so you can ship)

• Maintain a “do not say” list (claims, competitors, restricted terms)
• Require sources for factual statements
• Log prompts + outputs for regulated work
• Human sign-off remains mandatory

Next step

If you want a minimal stack that supports this: /guides/minimal-stack/