QA checklist for display ads (HTML5 / static)

Use this before anything gets trafficked.

1) Specs & packaging

• Correct sizes (px), correct formats (JPG/PNG/GIF/HTML5)
• File weight within limits
• Correct naming convention (campaign, size, version)

2) Click behaviour

• Clickthrough works on all clickable elements (as required)
• Correct landing URL + tracking (UTMs)
• No accidental double-click areas

3) Animation & timing (HTML5)

• Animation length within platform policy
• Loop rules followed (e.g., stop after X loops if required)
• No jarring flashing / rapid transitions

4) Rendering

• Fonts load correctly (or safe fallbacks)
• Images crisp (not stretched)
• Copy fits across browsers/devices

5) Compliance & claims

• Legal line present where required
• Claims substantiated (don’t imply what you can’t prove)
• Correct trademark usage

6) Edge cases

• Missing image/video fallback behaviour
• Slow connection behaviour
• Final frame makes sense (brand + CTA)

Next step

If approvals are slowing you down: /guides/approval-workflows/